Ryse residences condo

Respect the locality and it will embrace the evolution

Before embarking on any development project, study the area's demographics, the social evolution of the people and the locality's place in history. We used this approach to develop a brand strategy for a mall called myVillage in Singapore. Before construction started, we launched a campaign to invite the community to write about what the place meant to them. Their stories gave us plenty of material and helped the project bond with the people.

Build not just a structure but a meaningful icon

You don't need a big-name architect to ryse residences condo create an icon. What is essential is to define what it means to have this development in this area and how it will affect generations to come. Banyan Tree Lijiang, which has won several international awards for design and sustainability, is an example of how the purposeful combination of business and design can make a difference. They have created a masterpiece that added cultural value to the area. Here is where I think Jonathan Ive's quote will inspire: "I think it's a wonderful view that care was important - but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you're going to make."